our story
Rooted in Tradition, Made for Modern Life
Japan has a rare ability to hold two truths at once: honoring centuries-old traditions while relentlessly innovating for the future. You can feel it everywhere. One moment, you’re watching the traditional spring matcha harvest at a small tea farm in the hills of Shizuoka, following rituals passed down for generations. Hours later, you’re gliding across the country on a bullet train, surrounded by precision, efficiency, and modern design.
Long before Haru existed, matcha held the power to awaken the senses, calm the mind, and ignite focus. Rooted in centuries of Japanese tradition, yet remarkably relevant to how people want to feel today: calm, focused, energized — without excess. But too often, matcha is either treated as ceremonial and inaccessible or overly sweetened to mask the flavor of low-quality tea. We set out to change that.
The word Haru means spring in Japanese. A symbol of renewal, growth, and possibility. Haru was made to honor the rich heritage of Japanese tea while making it easy to enjoy as part of your everyday routine—no whisk, no ceremony required, no gatekeeping. Just clean, allergen-friendly ingredients, thoughtful sourcing, and a barista-quality experience. Made for everyday people to make modern life more enjoyable.
our mision
To prove that matcha can be both true to centuries-old craft and built for today’s fast, messy, modern world.
Especially those who need the calm grounding energy that matcha brings to the daily grind. That question lit the fuse. From that day on, Rusty and Robyn joined forces with a shared mission: to prove that matcha can be both true to centuries-old craft and built for today’s fast, messy, modern world.
a daily pleasure
Making Matcha Easy
We created Haru to make your daily grind a whole lot easier. We set out to translate the beauty of Japanese wellness into a modern, effortless format — honoring the craft, quality, and care behind matcha, while making it approachable for everyday moments.
This is a ceremonial-grade ready-to-mix matcha with creamy oatmilk in a no-frother-needed format. Easy. Convenient. Traditional. Modern.
Ceremonial-grade
Sourced from Japan
No artificial sweeteners
5g sugar
Vegan
Dairy-Free
haru matcha
Rooted in Tradition, Made for Modern Life
The word Haru means spring in Japanese. A symbol of renewal, growth, and possibility. Haru was made to honor the rich heritage of Japanese tea while making it easy to enjoy as part of your everyday routine—no whisk, no ceremony required, no drama. Just clean, allergen-friendly ingredients, thoughtful sourcing, and a barista-like experience that’ll make you forget about those $7 lattes at the café on the corner.
Find your calm
Let’s have a moment
Show us how you whip up Haru in your kitchen. Follow us and share your matcha creations @haru.shop
